"Obesity Rates & Trend Data" The StateOfObesity.org
"What Happens to Your Body When You Skip Breakfast" by Brittany Smith, MensJournal.com
"WAKE-UP CALL: Breakfast is the most important meal of the day – a growing daypart that can increase the bottom line of your restaurant business" by By Amber Gibson, USFoods.com
"BBC - Future - Is breakfast really the most important meal of the day?" by Jessica Brown, BBC.com
"Breakfast Trends: Retailer and Marketer Strategies For Reaching Consumers, according to Packaged Facts" by Packaged Facts, PRNewsWire.com
"Kellogg’s joyböl seeks to jumpstart breakfast eating, targets time-strapped ‘deskfast’ eaters" by Mary Ellen Shoup, FoodNavigator-USA.com
"Shortcuts, hacks, and time-saving workarounds to breakfast are on the rise with the emergence of on-the-go items such as Kellogg’s joyböl smoothie bowls designed for the busiest of consumers."